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Americans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being threatened because the state of the union is divided, according to one marketing firm. It is a prevailing national sentiment, the firm said, which may open opportunities for the cooperative movement to create positive marketing messages that genuinely express unity and support for those core shared values, and will appeal to members and non-members alike.
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