Credit card reward programs. Credit card reward programs. (Source: Shutterstock)

Faced with rising competition from alternative lenders and digital payment apps. credit card issuers set out to lure customers with better rewards programs. However, the card incentive war may have peaked.

According to the “J.D. Power 2019 Credit Card Satisfaction Study” lack of knowledge and understanding remains a problem, and suggestion companies should focus on helping customers understand their rewards and ancillary benefits available to them.

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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