X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Good or bad recommendations. Source: Shutterstock.

Fee transparency, inertia, and friends and family are three of the biggest determinants in whether a member joins a new credit union or engages with another financial institution, according to new research from Chicago-based Yes Marketing.

The firm’s survey of 1,000 financial services customers found that 43% of respondents first heard about their current financial services provider from family or friends, and 57% said the thing that most influenced their trust in that financial institution was whether it provided comprehensive, up-front information about fees, rates and services.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Tina Orem

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.