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AI Facilitates Member Conversations

CUs must communicate in new ways with members who prefer digital banking to branch visits.

Using AI for a better member experience. Source: Shutterstock.

Recognizing the growing popularity of digital banking – and a coinciding decrease in branch visits – USALLIANCE Financial adopted Micronotes’ artificial intelligence-driven marketing automation platform to communicate with its members through concise, one-on-one conversations.

The $1.75 billion, Rye, N.Y.-based federal credit union, which began in 1966 to serve IBM employees, has over 118,000 members, including employees of American Express, PepsiCo and Big Blue. USALLIANCE has since expanded throughout the Northeast and now offers a full range of financial products and digital banking services.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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