Credit Union Leaders Unveil Hidden Talents

Premier America CU’s Marci Francisco (front row, second from right) poses with the rest of the cast of “A Chorus Line.”

Ask someone to list the talents associated with executive leadership in the credit union industry, and you might hear about operational proficiency, analytical competency, tech knowledge or results-driven abilities. But like the organizations they help run, credit union executives are complex creatures. There’s often more to them than meets the eye – hidden talents few people might expect.

That’s why back in March we took to the CU Times Facebook page with a plea to industry executives to reveal those hidden talents. What we received were stories and photos that were surprising, amusing, humbling and heartening – reminders that at their core, credit unions are built by people, run by people and exist for people. The submissions enabled us to see credit union professionals in a way we had never seen them before, and revealed hidden talents ranging from musical theater to home remodeling.