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APGFCU Highlights 3 Keys to Choosing Causes to Support

Incorporating problem-solving, proximity and process can help CUs make decisions about giving.

HOPE House APGFCU’s H.O.P.E. House gives local parents an opportunity to learn how to see the signs of drug use.

Community involvement is a standard practice at most credit unions, but holding up that pillar of the movement isn’t always as easy as it looks. For many credit unions, the problem isn’t whether to get involved – it’s how to get involved. After all, credit unions have a seemingly infinite number of causes to support and an endless supply of organizations to partner with, which can make it hard to decide where to focus.

One credit union’s story highlights what may be the trick to choosing causes to support. It involves thinking about three things: Problem-solving, proximity and process.

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Tina Orem

 

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