Hispanic family Hispanics represent a major growth opportunity for CUs.

Doing well by doing good is a belief system adhered to by many credit union leaders. Whether formally or informally, they keep a close eye on the second bottom line (2BL) – the one that measures social impact.

The strategies for keeping 2BL in the black often center on engaging people in the community who are not well served by traditional financial institutions. Meeting these individuals where they are serves a dual purpose: First, it instills hope, lifting them to see and believe in a financially healthy future. Second, it sets them on a path to that future with products, education and support capable of making dreams a reality.

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