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Consumer Satisfaction Higher at Digital-Only Banks Than at CUs, Other FIs

FIS survey finds 63% of direct-to-consumer bank customers said they were “extremely satisfied,” compared to 52% of CU members.

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Digital only banking. Photo: Shutterstock.

Digital-only banks are beating credit unions, community banks and traditional banks in customer satisfaction, new data from FIS showed.

According to the survey of 1,749 U.S. consumers, 63% of customers at so-called direct-to-consumer banks, which are typically digital-only financial institutions, said they were “extremely satisfied,” compared to 52% of credit union members, 38% of community bank customers, 27% of regional bank customers and 19% of top 50 global bank customers.

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