Search
 
Editor's Letter

When Digital Personalization Becomes Impersonal

When it comes to targeted messaging, it can be easy to make the recipient feel manipulated, invaded upon or misunderstood.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Don’t allow targeted messaging to cause this reaction.

Targeted digital ads and personalized online prompts have become an expected part of our everyday lives. Amazon suggests items to add to our cart based on our previous purchases. Netflix offers a “top picks for you” list based on what we’ve already watched. And while scrolling through Instagram, sponsored posts related to the pages we follow and the demographic we fall into are guaranteed to appear.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Natasha Chilingerian

Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 14 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

More from this author

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.