CU executive strategizes for the future.

Credit unions need every edge to compete in today’s world of rapidly-changing technology, regulation and economic dislocation. Your strategic plan, an essential tool to address this level of change, can also give you an advantage in ways you may not have realized.  Your strategic planning process is a major opportunity to enhance your organizational culture, which brings a wealth of ancillary benefits. A culture of engagement forms a basis for organizational success, as an engaged workforce produces increased member satisfaction and higher financial returns. A planning process that relies on candor and inclusion generates engagement.

Complete and accurate information is indispensable to any planning exercise. Having data gathered, by an independent source in a confident manner, from a sample representative of the workforce and senior leadership, creates a foundation for the strategic plan. When the data gathering process is inclusive, it enhances the trust that is fundamental for a healthy culture. Participants take time to share honest critical thinking. Everyone knows their input matters and their voices will be heard. This level of inclusion generates enthusiasm and motivates people to create a shared plan and strive to achieve its goals.

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