Search
 

The New War for Deposits

CU experts believe growing deposits in 2019 will be difficult. “The level of competition on deposit rates and lack of growth will be a challenge to grow."

The challenge behind deposit growth in 2019 (Image: Shutterstock).

A new war for deposits is creating a less than positive outlook this year among credit union and bank executives.

Less than half of senior credit union executives are optimistic and only 50% of bank executives are of the same mindset, according to research released in January by Ron Shevlin, director of research for consulting firm Cornerstone Advisors in Scottsdale, Ariz. The research report was based on 300 interviews with senior credit union and bank executives during the fourth quarter of last year. Moreover, among credit union senior executives, their optimism has plunged by nearly 30% from 2018.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Peter Strozniak

Dig Deeper

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.