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Sterling, Va.-based information provider Neustar, announced it has entered into a definitive agreement to acquire Lake Oswego, Ore.-based TRUSTID, a provider of caller authentication and fraud prevention systems for contact centers.

Founded in 2007, TRUSTID works with financial institutions and other enterprises to authenticate callers, protect account access, prevent fraud or comply with regulations. The acquisition augments Neustar’s Risk portfolio by adding additional inbound call engagement solutions to its outbound call engagement products and solutions.

“Bringing TRUSTID’s capabilities together with Neustar instantly addresses the most pressing challenges facing contact center executives today – maintaining customer trust, delivering a personalized customer experience, reducing operating costs, and minimizing risk,” Neustar vice president and general manager, risk solutions, Robert McKay, said. “Our combined authentication capabilities will enable enterprises to know who is on the other end of the phone, quickly and accurately. We are delighted to welcome TRUSTID to the Neustar team and look forward to a seamless transition and a smooth customer experience.”

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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