Three-quarters of respondents in PSCU’s Eye on Payments study decide on how they pay for something primarily based on the most secure option but convenience and comfort are just as important.

MaritzCX, on behalf of St. Petersburg, Fla.-based PSCU, surveyed more than 1,500 credit union and non-credit union members from across the United States about their payments preferences. The study highlighted the ways consumers apply needs and desires to their choice in payment methods and provided key information about factors influencing consumers daily.

PSCU wanted to obtain a better understanding of factors influencing consumers when it comes to their choice and usage of different payments methods, how these factors may differ among different life stages and how credit unions can better meet these preferences and needs. PSCU discovered that when making payments, consumers today are motivated by two primary needs: safety and convenience.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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