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Artist rendering of the new Fiserv Forum in Milwaukee.

Fiserv Forum has officially opened its doors in downtown Milwaukee, Wisc., debuting a new naming-rights agreement for the new home of the National Basketball Association’s Milwaukee Bucks.

Fiserv announced the deal on July 26, and the arena held a ribbon-cutting ceremony on Aug. 26. The 730,000-square-foot venue has 17,500 seats for basketball, 18,000 seats for concerts, 34 suites and three clubs. The company did not disclose the financial terms for the 25-year agreement.

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Tina Orem

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