In the current environment of instant gratification within the digital experience, credit unions are under more pressure than ever to keep up with rising member expectations. When it comes to experience, technology providers outside of banking are raising the bar on the user experience, which has critically impacted the way members interact with their credit unions. Members have begun to expect credit unions to give them experiences on par with industries offering self-driving cars, self-setting thermostats, self-driven vacuums and digital personal assistants. These new developments in consumer-facing industries have led to a new culture in which consumers expect technology to complete mundane tasks for them. Many credit unions are aware of this evolution toward a "do it for me" mindset and have rightfully chosen to partner with fintech organizations as a result. When considering whether to partner with a fintech organization or not, credit unions need to ensure the partnership showcases a few of the following key characteristics.