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Since many consumers are lazy when it comes to tasks like switching FIs, make it easy to join your CU.

Excuses I use to not do something: It’s hot. Twitter demands my attention. There are only three more episodes of “Somebody Feed Phil.” I wonder if this cheese sandwich would be better if I added sriracha? (The answer was yes, by the way). I’m going to Google all known types of olives.

Some of us are really lazy people. And that’s OK some days. When it comes to getting new members to switch from their long-time bank, like Wells Fargo, to your credit union – that can be a big ask, especially if there are new episodes of “Westworld” to stream.

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Michael Ogden

Editor-in-Chief for CU Times.

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