CUs benefit from improving members’ financial health.

Today, consumers are inundated with data from a variety of resources. While this certainly has its benefits, much of this data is served up without context, often leaving the consumer with more questions than answers. This is especially true in financial services, where those with low financial literacy rates can easily feel overwhelmed and unsure of where to start when it comes to managing their finances and improving their overall financial wellness.

In particular, millennials, who make up the majority of the digital banking population, manage most of their lives through their mobile devices and continually struggle with making sense of their finances. As a generation, they have grown up in the age of convenience, where most of their needs are met through the latest social media, payment, shopping, dining and transportation apps. At the same time, many of these same users are anxious about their financial situation, worried about being able to pay their bills on time and bogged down with tens of thousands of dollars in student loan debt.

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