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Editor's Letter

Breathing Life Into Struggling Communities

Metro CU’s involvement in the CONNECT program is a prime of example of the work credit unions must do for their communities.

Charlene Bauer, SVP of outreach and advocacy and chief development officer for Metro CU, explains to ACUC attendees how the credit union’s involvement with financial opportunity center CONNECT is changing lives in the Boston area.

One of my favorite parts of CUNA’s America’s Credit Union Conference, which I attended for the third year in a row last month, involved feeling like a grade-schooler again. During the second afternoon of the event, attendees were split into groups and escorted onto buses, for what I can’t help but describe as “field trips” to see business ideas put into action at a workplace or other venue in the conference’s hosting city of Boston.

At last year’s ACUC, I tagged along during an excursion to the Zappos headquarters in Las Vegas, where credit union professionals learned about the power of exceptional customer service paired with a highly social workplace culture, while feasting their eyes on the company’s kooky, colorful campus.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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