Reputation is a major factor in professional success.

The subject of this print issue’s Focus Report is innovation – a broad, overused buzzword that according to Merriam-Webster means “the introduction of something new” or “a new idea, method or device.” In the credit union world, it could mean something as simple as a new way of greeting a member or as complex as a novel form of technology.

What innovation comes down to for credit unions is finding new ways of doing business and standing out from others in the financial services industry – something they must do to survive. And in today’s digital, on-the-go world, much of this “standing out” takes place online. Like it or not, everyone’s digital reputation matters, whether you’re a business looking to expand your customer base or an individual hoping to grow your network and advance professionally. It’s important to stop and ask yourself once in a while, How does the public perceive me? How would I describe my digital brand? Is it time for a re-brand?

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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