Debit-card rewards programs, which had all but disappeared atthe biggest U.S. banks, might be making a comeback.

Citigroup Inc. is considering the idea, as well as other typesof rewards for checking and savings accounts, to entice customersto sign up for its fledgling online bank, which it began to roll outnationwide earlier this year.

Instead of offering higher rates to attract deposits, Citigroupwill work with retailers it already partners with — such asAmerican Airlines Group Inc. — to tailor rewards to existingcredit-card customers, encouraging them to open new accounts,Stephen Bird, chief executive officer of Citigroup's globalconsumer bank, said at a conference in New York Tuesday.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.