We’ve given away a huge part of our digital souls with the promise of “If people interact more, it should lead to a stronger community.” Facebook’s chief executive, Mark Zuckerberg, said that quote on a conference call. You’d think that was a statement from 2009. In fact, it was said on Jan. 31, 2018. Which should show you just how either out-of-touch these social media leaders are, or they are purposefully misleading us. Or both.

The trajectory of Facebook, Google and Twitter is heading straight into the sun. Those of us and those credit unions who’ve hitched their wagon to these digital overlords are the ones who are going to burn up. The leaders of these technology giants (that word isn’t big enough … behemoths? Goliaths? Godzillas?) have led us and themselves into a media situation they refuse to define. While they skirt the issue, our time and engagement has become a true commodity at their disposal.

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