Digital security firm Gemalto has launched EMV card technology that uses fingerprintsinstead of PINs to authenticate users at the point of sale,according to a company announcement.

To use the technology, customers insert their cards into thepayment terminal and then place their fingers on a sensor thatcompares their scanned fingerprints to biometric data stored ontheir EMV cards.

“Gemalto's biometric sensor payment card is based onthe principle that biometric data should always remain in thehands of end users,” the company said in a press release.

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