The $541 million Frankenmuth Credit Union announced last week that it signed 10-year naming rights deal for a 2,500-seat arena in Birch Run, Mich.
Financial terms of the deal were not disclosed.
"We have two branches, a school branch and thousands of loyal members in the Birch Run area," said Frankenmuth CU President/CEO Vickie Schmitzer. "So when we heard about the opportunity to procure the naming rights for the event center, we knew it would be a testament of our commitment to Birch Run and all the surrounding communities who patron the center."
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