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The Canadian Credit Union Association's Marc-Andre Pigeon shares an update on the banning of the word "bank" in CU marketing materials.

AUSTIN, TEXAS – At the Filene Research Institute’s big. bright. minds. conference Friday, attendees heard the latest developments on Canada’s b-word ban and tips on competing in the age of Amazon. Here are some key takeaways from the second day of the conference, held at the Hilton Austin in downtown Austin, Texas.

B-Word Ban Update

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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