Your credit union's future may depend on Gen Z.

If you know little about this new generation coming of age,credit union executives may want to invest some of their valuabletime in getting to know Gen Z who represent the new prospective memberscooperatives will need to attract for new growthopportunities.

Also known as the Homeland generation, iGen, Centennials,Post-Millennials, Plurals, Digitals, Screeners, and Tweenials,GenZers were born from 1998 to TBD, and they are expected to belarger and more influential than the millennial generation,according to third-party research reports and experts who have beentaking a closer look at this new generation.

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