Cisco Malpartida Smith landed in Roswell, N.M., the world’s UFO capital, not from another planet but from Florida in December 2016 when he was named president/CEO of the $9.8 million Florist Federal Credit Union.

In less than a year, he launched the credit union’s digital transformation initiative by improving its website and the members’ online banking experience. He also introduced mobile banking and a new mortgage product.

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