Search
 

CU Tech Hub

Succeed by Budgeting for Strategies, Not Campaigns

The needs and desires of members must be understood prior to executing any campaign or media buy.

By Jim Crichton and Beth Wright | Updated on October 27, 2017

As the digital world continues to evolve, the way potential members are digesting marketing continues to change along with it. For years, financial marketers have relied on tactics and techniques that are no longer viable. Marketing methods like branding events were the norm for credit unions. While these techniques of yesteryear build strong name recognition in local markets, they do little to assist with revenue growth that is attributable through a measureable ROI.

Prospective members no longer wish to receive messaging that is not relevant to their needs. Financial marketers must understand the desires and needs of their prospects prior to executing any campaign or media buy.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.