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CUNA Mutual Group's Gerry Singleton discusses the behaviors and beliefs of non-credit union members.

Spokane, Wash. – At the start of his breakout session during the Northwest Credit Union Association’s MAXX Convention Tuesday, CUNA Mutual Group Vice President of Credit Union System Relations Gerry Singleton asked attendees to take the piece of paper and pen in front of them, and close their eyes. He then instructed them to draw a detailed scene including a house, tree and bird’s nest, while moving from one side of the page to the other.

The disorganized, jumbled drawings that resulted served as a reminder, he said, of the importance of having a plan. Had attendees known what they would be drawing and in what order, their pictures would have turned out clearer.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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