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The payments industry has invested a significant amount of time and resources enabling EMV over the past several years, and the effort has paid off. Visa announced last year that chip-enabled merchants nationwide reported a 43% reduction in counterfeit card fraud annually. There has also been significant progress at ATMs, as MasterCard’s liability shift passed last October and Visa’s comes into play this month. As more protections are put on these machines, it becomes harder for criminals to steal useful, sensitive consumer information, leading to a decrease in skimming at ATMs.

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