UHCU found members were less fond of board games and more interested in tickets to movies at the Alamo Drafthouse during the Austin, Texas credit union's 2016 Holiday Giveaway campaign.

Engaging people through social media is always challenging, but some of the best practitioners have found it helps to be both playful and prepared.

The three winners of CUNA's 2017 Diamond Awards for their achievements in social media built their campaigns by gambling with fresh ideas. But they showed the difference between being opportunistic and being impulsive is planning.

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