One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union's strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. Now is the time to deploy the crisis plan that your credit union has (hopefully!) developed — or take strategic action anyway.
In a crisis, communication is key. This includes verbal, digital, social and through the media. Moreover, frequency is paramount.
This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Given the extent of the disaster, we feel compelled to share our advice with a wider audience to help the credit union community immediately navigate the appropriate steps to take.
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