Two of the credit union industry’s big names in insurance are tangled up in a legal battle over allegations of defamation, unfair marketing practices and attempts to steal customers, according to a lawsuit filed in Wisconsin circuit court on July 26. 

According to the complaint, the beef between Madison, Wis.-based CUNA Mutual Group and East Windsor, Conn.-based Insuritas revolves around a July 20 article with the headline “CUNA Mutual Group Leaves Credit Unions Behind in Shift to Direct-to-Consumer Strategy” that Insuritas allegedly authored and posted on its website. It claimed CUNA Mutual Group and its subsidiary, TruStage, have failed to tell credit unions that TruStage offerings are no longer just for members only.

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Tina Orem


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