Brandon Riechers, 42, was named president/CEO of the $2.1billion Royal Credit Union in Eau Claire, Wis., Board Chair DougOlson said Tuesday.

Riechers succeeds former President/CEO RudyPereira who resigned in April to become the new president/CEOof the $2.3 billion Premier America Credit Union inChatsworth, Calif.

Riechers started at Royal in 1996 as a branch financial salesrepresentative while he was a student at University of Wisconsin.He advanced through several leadership roles at Royal in lending,and has served as the credit union's executive vice president chieflending officer since 2012.

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