As consumers leave behind a trail of data as they digitallywander through life, credit unions are realizing they need to watchthese signs closely so they can stay a step aheadof banks in offering loans or services.

And, like any other complicated task beyond the means of mostcredit unions, CUSOs are stepping up to help credit unions linktheir private pools of data to the greater world of big data.

CUSOs from CU Direct of Ontario, Calif., to CUNA MutualAdvantEdge Analytics of Madison, Wis., are helping credit unionscreate methods to collect, interpret and act on the information inregular, timely manner.

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Jim DuPlessis

A journalist for decades.

Credit Union Management