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It’s Time to Move Digitally: ACUC Onsite

LAS VEGAS Digital is no longer a strategy its a way of life, CO-OPs Todd Clark emphasizes.

By Natasha Chilingerian | Updated on June 26, 2017
Todd Clark, president/CEO of CO-OP Financial Services, discusses how credit unions can keep up in today's digital world.

LAS VEGAS – Credit unions must retire the phrase “digital strategy.” In a world where apps like Uber and Airbnb are setting the bar for consumer expectations, credit unions should focus on simply having a “strategy” that involves thinking about things from a digital mindset.

To succeed at this, executives must first employ people at their credit unions who have a digital mindset; second, adopt a “mobile-first” philosophy when it comes to developing products and services; and third, look at what they’ve traditionally done and figure out if there’s a way to do it digitally and faster.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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