A new survey shows financial institutions are seeing benefits from video banking but only a small percentage of their customers are using the service.

The joint report, coauthored by CUNA Strategic Services, Vidyo, a video communications technology provider and Efma, a not-for-profit organization of retail financial services companies, outlined the results of an online survey of 282 bankers from 63 nations. Nearly 40% of the bankers who completed the survey were from North America.

Among the 53 bankers who have fully deployed at least one form of video banking, more than 70% said their video banking service increased the perception their organization as an innovator. More than 60% of bankers said video banking increased customer satisfaction, reduced workload at branches and facilitated faster customer service.