“The introduction of something new,” or, “a new idea, method or advice.” According to m-w.com, that’s the definition of innovation – a word that’s as prevalent in the credit union industry as deposits or members.

It often sounds like one of those overused workplace buzzwords, like “employee engagement” or “organizational culture.” Something credit unions know they’re supposed to invest in and achieve that doesn’t come with its own how-to manual. There are an endless number of ways to approach innovation – and no set rules on what the outcome should be – so it’s only natural for many credit unions to not know where to begin.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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