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Temporary Discomfort Opens Doors to Success

Innovation is one of the biggest industry buzzwords. But what does it really mean?

By Natasha Chilingerian | Updated on March 30, 2017

“The introduction of something new,” or, “a new idea, method or advice.” According to m-w.com, that’s the definition of innovation – a word that’s as prevalent in the credit union industry as deposits or members.

It often sounds like one of those overused workplace buzzwords, like “employee engagement” or “organizational culture.” Something credit unions know they’re supposed to invest in and achieve that doesn’t come with its own how-to manual. There are an endless number of ways to approach innovation – and no set rules on what the outcome should be – so it’s only natural for many credit unions to not know where to begin.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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