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How do credit unions engage with millennials as potential members? That is the $64,000 question. As we know, our membership is the generation that precedes the millennials (age range 18 to 30), which has a different outlook. From the traditionalists born between 1900 and 1945, baby boomers born from 1946 to 1964 and Generation X born from 1965 to 1980, they’re known for being suspicious coming from the age that experienced the Cold War, Vietnam, economic crises and health epidemics. “For the first time in history, four generations are working side by side. Different values, experiences, styles and activities create misunderstandings and frustrations,” wrote Lynne Lancaster and David Stillman in When Generations Collide.

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