Lester provided five steps credit unions and banks could use to modernize and entice millennials:

Money Genius Bars:"Clients are hungry for more information to be better with their money, but making an appointment, sitting in a dingy office and then being force-fed an array of credit cards and low-interest loans drives clients away from asking for help," Lester said. "If financial institutions had approachable 'money geniuses' that would demonstrate tactics and strategies in a non-threatening and fun way, branches would be packed like Apple stores."
Community Help: Millennials instantly go to the internet to find solutions to their problems. People can watch a YouTube video on how to do just about anything, "Why not be able to learn about ETFs vs. mutual funds or fixed vs. variable mortgages in a quick, humorous and informative video in the comfort of your own home?" Lester asked.
Social Customer Service: Banks know all too well that when people have complaints, they go to Facebook or Twitter to air them. Why not take community management to the next level and allow customer service representatives perform simple tasks like transfer money, remove holds or change reoccurring payments from monthly to weekly through direct messages?
Goals and Values vs. Products: Instead of facing confusing products like mortgage or GIC rates at a branch, a money coach should engage customers to help identify their goals, values and beliefs are towards money.
Celebrate Success: At Apple, they celebrate when someone buys their first iPhone. Why don't financial institutions celebrate and bolster support for people who are achieving financial freedom by paying off their credit cards or mortgages? And why don't they offer support groups for small business owners, retirees, students or people just starting out saving for their first home?

Instant Insights /

Creating New Market Strategies Aimed at Millennials

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