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Regardless of your brand’s characterization of tech-savvy up-and-comers, the fact remains that they are your financial institution’s next potential members. According to CNBC, millennials – born between the early 1980s and early 2000s – will rake in more than $8 trillion per year in net income globally, creating unmatched buying power and the need for credit unions that want to be successful to appeal to this market.

So how do community-based institutions engage with this group of globally-minded consumers who require high-tech convenience? At United Heritage Credit Union, we’ve found these tenets to be the keys for success.

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