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Traditional and digital marketing truly comes down to understanding member behavior. Alan Bergstrom, chief marketing officer for the Farmington Hills, Mich.-based Community Choice Credit Union, during an interview with CU Times, discussed what’s ahead for credit union marketing executives in 2017. For Bergstrom, he believes 2017 will be a bigger leap into the digital space.  

“People will continue to spend more time online, whether it’s on their smartphone or on their tablets,” Bergstrom said. “And we need to be where they are. So, we’ve got to be more digital.”

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