Traditional and digital marketing truly comes down to understanding member behavior. Alan Bergstrom, chief marketing officer for the Farmington Hills, Mich.-based Community Choice Credit Union, during an interview with CU Times, discussed what’s ahead for credit union marketing executives in 2017. For Bergstrom, he believes 2017 will be a bigger leap into the digital space.  

“People will continue to spend more time online, whether it’s on their smartphone or on their tablets,” Bergstrom said. “And we need to be where they are. So, we’ve got to be more digital.”

Looking back on 2016, Bergstrom noted that his credit union made a specific choice to combine the traditional marketing spaces, such as newspapers, and the digital spaces, such as social media. “We learned pretty quickly that, as a credit union, you can’t have the same marketing messages for both because the audiences are different.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.