When CU Grow CEO James Robert Lay in Houston asked a client about the role of the financial institution's website, he said the site should be treated and viewed like a branch, like the No. 1 sales channel.
“However, if our website were a branch, the weeds would be growing outside and the paint would be peeling off the walls,” the client said.
Chances are prospective members are going to see your website before they see your branches. And expectations, particularly among young consumers, have changed when it comes to a website experience. Those consumer expectations mean credit unions need to modernize their site to keep and attract members.
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