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The fourth quarter of each year always brings out the best in people, wouldn’t you say? The holiday season brings families, friends and communities closer together. Having spent the last few years working within our industry, it’s become obvious to me that the credit union philosophy of “people helping people” means more today than it ever has. Especially during this time of year.

We all know the meaningful and stark contrasts between credit unions and banks – we answer to our members and the community, not to stockholders. However, have you or your organization’s decision-makers taken the time to evaluate the actual impact they can make on the communities they serve? We’re generally talking about implementing the “triple bottom line” philosophy coined by British business author John Elkington. The strategy adds social responsibility to your organization’s income statement in an effort to increase sustainability for all players impacted by your business. Doing so can be a relatively easy process to implement and can often net long lasting positive effects on society, the economy and the environment.

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