There is nothing new about generating new revenue.

Take it from credit union executives and experts who saygenerating new revenue is about getting back to basics, taking onmore risk, looking for untapped markets and exploring technologyoptions to attract millennials and Generation Z.

Although car loans keep the revenue engine humming for mostcredit unions, Mark Lynch, senior program manager for the NationalCredit Union Foundation in Madison, Wis., pointed out during CUNAMutual Group's seventh annual Discovery Conference last month thatcredit unions are missing a big opportunity to sell car loans tomembers with less than stellar credit.