One of the most fascinating aspects of the rapid evolution of technology is how much the consumer is driving which technologies a company uses and offers. This shift is critically important, because the consumer in this new world truly is king. They not only have greater choice than ever before but a much louder voice – and their expectations have risen accordingly.

Consequently, it is up to companies, including credit unions, to provide them with products and services that meet their needs even as they continue to evolve. The recent Eighth Annual Billing Household Survey conducted by Fiserv shows a big increase in the percentage of households that use more than one payment method – it now stands at 90%. This means your members want and use options when it comes time to make a payment or conduct a transaction that move in step with the way they live and work.

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