Data breaches are still putting constant pressure on card issuers to mitigate fraud expenses, and that often involves placing restrictions on card use – a tactic that might save thousands in potential fraud losses but can irk members. How can credit unions fight fraud but keep members smiling? Here's what a few credit union leaders did when members pushed back on card restrictions.

1. Make it worth their while. Not long ago, a retailer near the Freehold, N.J.-based First Financial Federal Credit Union was hit with a data breach. First Financial, which has $183 million in assets and 19,000 members, restricted card use at the retailer to get ahead of the fraud. President/CEO Issa Stephan remembered what happened next: "Someone called and said, 'I was at Costco and couldn't get my meds and stuff!'"

Stephan had already thought about that possibility, so with coffee mugs and a stack of gift cards ready, he invited the member to the office. "He came in here, I give him a mug and $25 gift card, and he was a happy member," Stephan explained. He did this for others who raised concerns, often adding a personal note thanking them for being members.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.