While credit unions continue to adapt to the mobile-first era, a new study from Santa Barbara, Calif.-based Invoca, found that consumers rely heavily on offline interactions when making important financial decisions.
The call-intelligence company's State of the Consumer Banking Experience surveyed more than 1,200 U.S. adults who have taken out a loan greater than $15,000 in the last three years to understand how consumer interactions with a financial institutions influences their banking decisions.
The U.S. financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015 according to the eMarketer report.
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