There are benefits to satisfying the mobile experience expectations of millennials for financial institutions, and especially credit unions. However, the business opportunity to please older millennials might be even more rewarding.
Not all millennials think alike according to a report, "The Millennial Influence: How Their Love of Mobile Shapes Commerce," conducted by Black Diamond, Wash,-based Osterman Research on behalf of San Diego-based Mitek.
The survey of more than 3,000 smartphone-equipped millennials in the U.S. studied a variety of topics related to mobile device use, purchase habits, desire to use mobile devices more extensively, and their financial goals. The report also separated millennials into three age groups: younger millennials (18 to 22), mid-range millennials (23 to 28) and older millennials (29 to 34).
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
