Amy Ivey's credit union roots date back to birth – literally. Her grandmother opened a credit union account for her when she was born, and when she turned 16, she used the money for a down payment on her first car. Just two years later, Ivey landed her first job at a credit union – the beginning of a path that would eventually lead her to become the vice president of marketing and development at the $787 million Bay Federal Credit Union in Capitola, Calif.

As vice president of marketing and development, Ivey is responsible for the credit union's marketing, internal training, financial education and community development.

The most recent Trailblazers 40 Below honoree said she learned early on in her career that it's essential for marketing to be closely integrated with member service.