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More credit unions appear to be buying naming rights for arenas, stadiums and fields this year – even though they’re often overshadowed by big-name megadeals, they can still be extremely lucrative.

According to data compiled by CU Times, as of Sept. 7, at least 11 credit unions inked deals in 2016. That puts the industry on pace to surpass 2015, when at least 13 credit unions signed naming rights deals.

Tina Orem

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