More credit unions appear to be buying naming rights for arenas,stadiums and fields this year – even though they're oftenovershadowed by big-name megadeals, they can still be extremelylucrative.

According to data compiled by CU Times, as of Sept. 7,at least 11 credit unions inked deals in 2016. That puts theindustry on pace to surpass 2015, when at least 13 credit unionssigned naming rights deals.

The largest so far this year appears to be the Clarksville,Tenn.-based Fortera Credit Union's $2.5 million deal for the namingrights to Austin Peay State University's Governors Stadium. Closebehind is USU Credit Union's $2 million deal with Utah StateUniversity, as well as a $1.5 million deal between the Houston,Texas-based Cy-Fair Credit Union and the Cypress FairbanksIndependent School District. Also this year, the Pensacola,Fla.-based Pen Air Federal Credit Union announced a $1 million dealwith Western Florida University to name the Pen Air Federal CreditUnion Field there. Hawaiian Tel Federal Credit Union also ponied up$825,000 for the naming rights to the field at Aloha Stadium.

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